East Midlands Airport’s Skylink bus network was highly commended at the 2008 National Transport Awards in the Travel Information and Marketing Award category for its efforts to boost passenger numbers. Recent initiatives include:
- Cheaper and Greener Campaign – cross-platform campaign to encourage people to use the Skylink service
- Launch of Derby and Loughborough Skylink services
- Family £10 return campaign for the Skylink service over the summer holidays
- Staff Travel to Work survey showing significant increases in bus travel and car sharing