Let it snow, let it snow, let it snow…

Published on February 5, 2009

Or not.

In case it has escaped your attention, the weather has been colder than average this week. There´s been snow, sleet and freezing conditions and as a result the country has more or less come to a standstill.

There has been a lot of debate in the news about this. Some suggest that Britain´s reaction to the wintery weather has been an embarrassment. Others say the weather is so out of the ordinary that we can´t be expected to plan for it.

Ultimately this seems to come down to experience. The main reason the nation has struggled with the snow is that we just aren´t used to it. Our drivers – private car owners as well as taxi and bus company employees – don´t often come up against treacherous conditions. Even if there was additional investment in our snow defences there are still many people who would be unhappy to drive.

I´m not suggesting that the situation is hopeless, just that perhaps we need to think of more creative solutions to the problem. The problems on 2nd February caused 20% of the population to stay at home – costing the economy £900 million according to one expert.

I´m not ashamed to say I was one of those 20% – because I did continue working. I can access my business email account remotely, which means working from home is easy for me. Admittedly this won´t be a solution for everyone, but at the very least this might help employees who live out of town – for whom snow is more likely to stop them coming into work.

This could be a year round solution to the problem of transport to your offices. If for just one day a week employees could work at home remotely it might help ease congestion, and may be hugely beneficial to some workers – particularly anyone with families or any form of disability. It´s not just people who sit at a computer typing all day who can work from home; there are schemes in place to allow teleworkers to do their job in their living room.

As I said, this won´t work for everyone, and it´s just one idea. But with gloomy times ahead for the economy can businesses really afford to not consider ways to keep their staff working, whatever the weather?

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